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The Narrative Paradigm

  THE NARRATIVE PARADIGM of WALTER FISHER                                                             MAIN PRINCIPLE:     The Narrative Paradigm posits the idea that all forms of communication are narrative except phatic communication which aims to establish interaction between people instead of giving information. It also holds the idea that humans are story-telling animals and that they rely on narratives or stories to make sense of their world. However, not all narratives are equally compelling or effective. Thus, the notion of narrative rationality is employed to assess or judge the quality of stories. Additionally, the narrative rationality is comprised of narrative coherence and narrative fidelity . Narrative coherence looks at the consistency of the story while the narrative fidelity seeks to determine the values of the story that resonates with the values of the people the narratives are directed to.                NARRATIVE PARADIGM VERSUS CONSTRUCTIVISM PARADIGM:

Comment Mo or Comment Ko: An Analysis of the Message Design Logic used in the Comments on the Issue of Impeachment Case Against Comelec Chairman Andres Bautista

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Hi friends! We hope you are having a lovely day. 😊  Anyways, today’s topic is about the concept of Message Design Logic developed by Barbara J. O’Keefe. Message Design Logic or MDL, according to John Caughlin, are “sets of assumptions about how communication works”. This means that MDL shows how the varying definitions and understandings of individuals about communication affects the way they create their messages.  These messages are then used to accomplish certain tasks or purposes. In this sense, communication is viewed as a means of attaining individual’s goals. O’Keefe mentioned three types of MDL and they are as follows: To elaborate further, we collected some forty recent comments from a Facebook post  about a political topic  that was posted on September 19, 2017 and we categorized them into the three types of MDLs. We also did a thematic analysis on the said comment section.   In addition to this, we also posted a comment on September 20

Traditions of Communication Theory

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